Events - Event View

This month’s Rockford Apartment Association meeting brings together two high-impact presentations focused on strengthening your rental business from the inside out. From attracting high-quality tenants to improving day-to-day operations, these sessions are designed to give landlords actionable tools for success in today’s competitive housing market.

Presentation #1: Marketing Your Rentals for Maximum Success**
Mark Hurd, Founder of Rockford Siding & Windows and Hurd Property Management*
Successful property management starts with filling your rentals quickly — and with the right tenants. But in a market where rental listings are everywhere, standing out takes strategy.

Mark brings decades of business leadership and hands-on landlord experience. He understands what renters look for, how to highlight the best features of your property, and where many landlords unintentionally lose good applicants.

This session will cover:

* How to write compelling listing descriptions that grab attention
* What photos tenants notice first — and which can turn them away
* Affordable advertising approaches that actually work
* How to identify, attract, and reach your ideal tenant audience
* Protecting yourself by staying compliant with fair housing regulations

Presentation #2: BickleAI Power Session — Customize, Compete & Win
The BickleAI Team with RAA Member & Local Property Owner, Mehdi M.
Technology is reshaping the rental industry, and landlords now have access to tools that can simplify time-consuming administrative work. But the key is making sure those tools actually support your real day-to-day needs. Mehdi understands the challenges of managing multiple rentals — and he’s helping ensure these tools are built by landlords, for landlords.
Stay engaged for the live quiz — winners receive exclusive prizes!